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This is the podcast where you will find processes, ideas and solutions for just about every business challenge and issue.

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Jan 14, 2015

One of the "realities" I've discovered through the years of business ownership, consulting and speaking, is that the customer rarely sees you as YOU see you. This is known as "Perceptual Reality." In his book Magical Worlds of the Wizard of Ads, Roy H. Williams defines Perceptual Reality as our imagination. We spend...